When it comes to your offline business, a lot of people really fail due to lack of marketing. I don’t care if you have had the luxury of being in business for many years at some mom and pop shop in your home town. You are destine to run into some major competition someday that could possibly shut you and your business down forever!
What happens then when the big business comes to town is you find yourself scrambling for ways to stay competitive.
Your loyal customers even though they have been coming to your business for years will eventually go to the other competition. It is a cold hard fact.. They are bigger,better and are out to crush you.
Now, now, calm down don’t go out and jump off a bridge to end it all today yet.
There is still hope that a ton of big businesses out there are still weak at. What is that? Marketing… Yep you heard me Marketing…
Big businesses can spend crazy amounts of money to advertise but are they actually making money or losing it. Most of the time they are not smart at all about advertising and are losing profits on the way they go about doing it.
This is where you come in. The internet has leveled the playing field when it comes to marketing online. It all boils down to getting your business online and building that virtual Touchstone.
Learning how to get your website out and in front of the competition and using the proper leverage to do it. You need a web site, (IF YOU DON’T HAVE ONE). If you do have one and it is just sitting there like a old knot on a log you need to figure out why it is not making you money. Can’t figure that out yet?
Well you need to be able to track who comes to your site and that is where you want to be able to capture a lead. This is done by good ole fashion email capture pages. Can your business afford to take 20% off on most items you sell in order to track a select few.
How about having the ability to ask you prospective customers what they want from you in order to earn their patronage? This all can be done through internet marketing and email marketing.
You need to build a newsletter or email list and offer something for free or at a discount to capture their attention. Use leverage of competition, mimic their advertising by leveraging it. If they advertise a certain product that is on sale, try to offer something better for them in return. Use avenues like social media and local newspaper to drive traffic to your website.
If some one comes into your shop ask them if they have a email address and would like to receive email on your special deals or up incoming sales. Walmart for example online if you decide to buy something from them they want you to register on their web site.
(Why is this smart)?
Well they have you opted into a email list and know you are a buyer. They can determine what you may have bought online and send you sales ads related to similar items that maybe on sale. (See my point)?
I hate to see small businesses fail due to poor marketing. Most small businesses can prosper in this day and time. You just got to realize that you are not a Big business and focus on being David and not Goliath. Once you do this you can black the eye of big business all day long.
Well this is my rant for the week . If you would like more information on how to slay the proverbial Goliath known as big business and help your business grow be sure to check out my Recession Buster report. I will be taking it down soon due to a up incoming product this will get you on my mailing list like the one I am telling you that you need.
I will send you a lot more in depth marketing techniques to knock any competition on their a$$.
Oh yeah I almost forgot when it comes to some selling principles check out these cool videos by one of my fellow marketers and friend Frank Kern.
It is pretty crazy that it had come to a point that some one places a price on your head and constantly harasses you once someone places a price for photo opportunity on your head. Even though these guys claim the stars need them for PR and publicity. They constantly try and go above and beyond harasses and provoking stars.
I mean it is obvious that these guys had a run in before and they were harassing Travis Barker. I really think these guys definitely get what they deserve. I love the way TMZ turns things around to protect their beloved camera henchmen. The dude lost a best friend and was in a bad plane wreck where he went through extensive burn treatment. Give the guy and his kids a break!
Warning:
The camera footage is horrible becareful it may make you dizzy as if you were drunk bobbing and weaving through a parking lot at a first person point of view.
update: TMZ reports not their Paparazzi hmm….
I have been seeing this trend more and more and it kind of bothers me. Network Marketing or MLM Multi Level Marketing is not the same thing. Internet Marketing is taking a web site or product and marketing it to the world by using tactics such as SEO,PPC,Articles and much more..
I know what some of you are thinking, some are saying well, “I use the same tactics in Network Marketing”. That is true, the difference is MLM or Network Marketing is like the website or product. It is a “thing” you are selling. Downlines and leads are what you want.
The art of getting those online is Internet Marketing. So the difference is Internet Marketing is the Art selling online and Network Marketing is a Product.
I see so many newbie MLM or Network Marketers spamming internet marketers to get them to opt in or get into some FHTM,Trump or some other network marketing mlm. Most true internet marketers are rebels to the cause and rather be mavericks in their art of money getting!
Well Tuesday February 21st 2010 I will be hosting Binaryburn Radio episode 2 which will be dedicated to CPA and the basics to getting into a network. How to choose the right offer and setting up the proper site to show to the CPA affiliate manager to get approved. Also, I want to talk a little about Facebook and Computer Security.
Andy Jenkin's Video Boss
Well the Latest Launch for the Internet Market world out today is Ex-Stompernet’s Abnormally talented Video Guru Andy Jenkins. The product claims to pretty much get you to his level if you decide to purchase Video Boss. I used to follow him at Stompernet until he decided to leave and move to San Diego to join the huge Guru Circle I like to call “The Kern Cult” Now keep in mind, I am not promoting this at all nor do I have elite access to the affiliate area which you could see from my small email list below.
I can tell you that this is the real deal. If I had the bones I would buy this product now and twice on Sunday. Just the Free videos that he has alone can make you money! (I am actually going to physically download them to my Lap Top!) The theory behind video and sales which he includes a technique called “F.A.B” is freaking awesome! Anyway even if you can’t afford to purchase this I suggest watching all 4 videos.
Since, I don’t really have an affiliate link or claim to be a part of the inner elite Internet Marketing circle. I am going to post another marketer who I feel is a video marketing genius who is now on a cross country tour. His bonuses will be second to none and I truly suggest getting his bonuses on top of the Video Boss purchase. [ I WILL NOT MAKE ANY MONEY ON THIS LINK] I just want to provide what I think is the best product on the market now that relates to the best way to sale all kinds of junk online.
Jason Moffatt
Now, I am not a political person who totally “Hates” Obama. I am a person who deals in realistic thinking and whatever makes money and supports America financially is what I think is best for America. That being said I will not say anything else. I saw the “Rich Dad” aka Robert Kiyosaki a man whom I a grew fond of over the years for his idealistic thinking of Cash Flow investing.
I know the reason he is a millionaire is for his ideas and philosophy of how the rich think. Here is a video I saw on Fox News (yes a more conservative network), but what he said was one of the most realistic approaches I have seen yet
Well, as I decided to go ahead and start the 1st show. And I decided to have some after thoughts. I decided the 1st show was not exactly what I wanted after listening to it I realized some habits such as and and umm’s and the Intro music was really louder that I thought. Also, I was struggling at one point and found myself repeating a couple of things. Since this is my first show I will not delete the 1st show due to it’s imperfections.
I was very surprised with viewers out there I had quiet a bit. This is what I really want to do and decided that I will keep working at it and not worrying about the “haters” out there. Any way the next show I plan on end of this week or 1st of next week. Depends on how long it will take me to produce quality time segments. When you start a radio show you have to plan each and every part of the show methodically. I have figured out what I need to work on and the Radio show saga will continue!! I hope you guys laugh and enjoy the first show!!
Happy Chinese New Year of the Tiger! We decided to start the radio show to begin the new Chinese New Year. What is Binaryburn? Well it is a collaboration of current events meets Internet Marketing. I have decided to start my passion of wanting to try radio out and mixing it with another passion of internet marketing and technology.
Whether it is the latest scandal in entertainment or politics or How to remove a virus from the computer. Binary will not only discuss those topics, we will also plug in our most important part of the show Internet marketing. Revealing the latest trends for making money online and what things to avoid when starting out.
Some things to look forward to in this Chinese New Year! Being the Year of the Tiger which symolizes Power and Prosperity. Here is some more info about the Year of the Tiger.
According to the Chinese Zodiac, the Year of 2010 is the Year of the Tiger, which commences on February 14, 2010 and ends on February 2, 2011. The Tiger is the third sign in the Chinese Zodiac cycle, and it is a sign of bravery. This courageous and fiery fighter is admired by the ancient Chinese as the sign that keeps away the three main tragedies of a household. These are fire, thieves and ghosts.
That being said please tune into our 1st radio broadcast this Monday Febuary 15th at 2:00pm!
When dogs get older just like Humans, some breeds actually start to get arthritic conditions which may cause a limp and really bring on great stress and pain on the joints. Recently, after investigating better solutions for arthritis in dogs. I found a popular trend in bedding. Orthopedic Dog Beds which is similar to a memory foam bed for dogs. If you think about it most dogs sleep on hard floors,ground or hardwood decks. This can be very painful for a dog suffering from a arthritic condition.
Since there is not much medical treatment for arthritic dogs. The other option would be soothing the pain by at least providing the proper bedding this can help other things such as the pain of arthritis, hip dysplasia, joint and muscle stiffness. After researching many beds out there I came across a cheap alternative called DogPedic as seen below.
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