Building Your Offline Business Online Successfully
Posted by | Posted in Business, Cash Flow Ninja | Posted on 07-03-2010
When it comes to your offline business, a lot of people really fail due to lack of marketing. I don’t care if you have had the luxury of being in business for many years at some mom and pop shop in your home town. You are destine to run into some major competition someday that could possibly shut you and your business down forever!
What happens then when the big business comes to town is you find yourself scrambling for ways to stay competitive.
Your loyal customers even though they have been coming to your business for years will eventually go to the other competition. It is a cold hard fact.. They are bigger,better and are out to crush you.
Now, now, calm down don’t go out and jump off a bridge to end it all today yet.
There is still hope that a ton of big businesses out there are still weak at. What is that? Marketing… Yep you heard me Marketing…
Big businesses can spend crazy amounts of money to advertise but are they actually making money or losing it. Most of the time they are not smart at all about advertising and are losing profits on the way they go about doing it.
This is where you come in. The internet has leveled the playing field when it comes to marketing online. It all boils down to getting your business online and building that virtual Touchstone.
Learning how to get your website out and in front of the competition and using the proper leverage to do it. You need a web site, (IF YOU DON’T HAVE ONE). If you do have one and it is just sitting there like a old knot on a log you need to figure out why it is not making you money. Can’t figure that out yet?
Well you need to be able to track who comes to your site and that is where you want to be able to capture a lead. This is done by good ole fashion email capture pages. Can your business afford to take 20% off on most items you sell in order to track a select few.
How about having the ability to ask you prospective customers what they want from you in order to earn their patronage? This all can be done through internet marketing and email marketing.
You need to build a newsletter or email list and offer something for free or at a discount to capture their attention. Use leverage of competition, mimic their advertising by leveraging it. If they advertise a certain product that is on sale, try to offer something better for them in return. Use avenues like social media and local newspaper to drive traffic to your website.
If some one comes into your shop ask them if they have a email address and would like to receive email on your special deals or up incoming sales. Walmart for example online if you decide to buy something from them they want you to register on their web site.
(Why is this smart)?
Well they have you opted into a email list and know you are a buyer. They can determine what you may have bought online and send you sales ads related to similar items that maybe on sale. (See my point)?
I hate to see small businesses fail due to poor marketing. Most small businesses can prosper in this day and time. You just got to realize that you are not a Big business and focus on being David and not Goliath. Once you do this you can black the eye of big business all day long.
Well this is my rant for the week . If you would like more information on how to slay the proverbial Goliath known as big business and help your business grow be sure to check out my Recession Buster report. I will be taking it down soon due to a up incoming product this will get you on my mailing list like the one I am telling you that you need.
I will send you a lot more in depth marketing techniques to knock any competition on their a$$.
Oh yeah I almost forgot when it comes to some selling principles check out these cool videos by one of my fellow marketers and friend Frank Kern.




















